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CRM Specialist

Ref. JB-84

  • Gibraltar
  • Permanent
  • £35,000 Per Year

Our client is looking for a CRM Specialist to join their Gaming company. The successful candidate will be responsible for introducing and optimising CRM activity for their English markets.


• Responsible for introducing and optimising our CRM activity for the company’s English markets.

• Implement customer communications that enhance our customer user experience, engagement and commercial KPI’s.

• Conduct situational analysis to assess our competitiveness across our markets.

• Use analytical resources to identify customer insights and business opportunities.

• Propose campaigns that support the casino CRM team achieve their targets.

• Leverage data insights to propose A/B testing to optimise campaigns.

• Work closely with direct report to define our CRM casino contact plan.

• Design customer centric multichannel communications that enhance customers’ gambling experience. 

• Create briefs to produce marketing assets for our CRM plans.

• Coordinate the production of marketing materials and campaigns.

• Ensure a high level of QA is maintained according to our policies.

• Define target audiences and campaigns via our CRM and marketing tools.

• Monitor and own live campaign performance against expectations.

• Support the team with escalations related to area of responsibility.

• Implement best practices according to strategic and technical guidance.

• Support the team with post-campaign analysis to review success factors and opportunities for optimisation.

• Provide regular feedback on our processes and tooling.

Skills and experience

• Marketing or gambling related experience.

• First-rate interpersonal and communication skills.

• Be highly organised with ability to prioritise.

• Meticulous attention to detail.

• Problem-solving with a “can do” attitude.

• manPro-active and enthusiastic to learn.

• Team player

Got a question about your application? Get in touch!

Montagu Pavilion, 8 – 10 Queensway, Gibraltar GX11 1AA
Get Directions

+350 200 67931

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